Corporate Leaders Can Boost Employee Morale with a Thoughtful Holiday Message

The way you choose to support, motivate, inspire, and engage your employees right now will set the tone for the new year ahead. 2020 has been a doozy, and many corporate employees feel isolated and stressed. Chances are your employees could use a morale boost right about now.

Using video to reach and inspire employees with a timely and thoughtful message can have a profoundly positive effect on company culture. Here are some tips to keep in mind when planning your message for this holiday season.

Keep Your Holiday Message Short & Sweet

It’s important to note that the average person has an attention span of about 90 seconds for online video so you’ll want to get your main points across quickly. If there is too much information that you need to go over, consider splitting it up and creating a series of messages that can be spread out over several days or weeks. This will make the content easier for your employees to digest.

Express Gratitude

Your employees work hard and if they don’t feel appreciated, they certainly will not be motivated by your holiday message. Be sure to use a portion of your allotted time to recognize the achievements they have accomplished this year. A little bit of praise goes a long way and sends a positive message to the rest of the staff.

Highlight Company Culture

Video puts a human face on your company which enables you to better reflect your company’s values. If your organization supports a charity or non-profit, the holidays are the best time to remind employees they are working for a much higher purpose and their hard work is helping to improve the lives of others.

Share Your Goals and Vision for the Year Ahead

The holidays are not the time to deliver any bad news, we’ve had enough of that. Now more than ever, we need tidings of comfort and joy from our leaders. This is the time to reflect on how the company has overcome the challenges of 2020 and share your vision for the year ahead. Inspire hope by sharing your company’s goals and vision for the year ahead to give your employees a sense that we will get through this and come out even stronger.

Be Authentic

Nobody wants to watch their boss or CEO deliver an overly scripted holiday message packed with Q4 figures, acronyms or abbreviations or other corporate jargon. The holidays are the time to express empathy and speak from the heart.

Additional Resources

Here are some additional resources to help you craft your positive holiday messages this year.

4 Companies Share How to Instill Hope in Employees

10 Ways To Inspire Your Team

3 Freakishly Effective Ways to Motivate Employees [Updated for 2020]

5 Tips for Communicating with Employees During a Crisis

Leadership Communication: Small Effort, Big Impact

Does your organization plan to use corporate video to inform and motivate employees this holiday season? Share your tips in the comment section below.

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