How Lime Crane Helped an Insurance Company Make a Seamless Shift to Remote Communications
Lime Crane is known for our diverse range of corporate video communications services, but perhaps it’s our signature turn-key virtual production service that makes us stand out from the rest. Our business clients benefit from a unique, high-quality broadcast experience we can do from your home that looks like something produced in a national television studio.
We understand that managing virtual communications for your company can be overwhelming, and we take pride in our ability to handle every detail from start to finish so your virtual meeting goes off without a hitch. It’s the reason we are the preferred webcasting service and virtual town hall provider for many corporate clients across the country. Here’s an example of a successful organization that recently came to us with a set of internal communications challenges that only we were able to solve.
Client Virtual Town Hall Success Story: Protective Life Insurance Company (PLICO)
Protective Life Insurance Company (PLICO) is one of the leading providers of life insurance and retirement services on the market today. The company was ranked by US News as one of the Best Life Insurance Companies of 2020. Last spring (two weeks into the quarantine), the company’s leadership approached us because they were having significant problems communicating with their 3,000+ employees that were now working remotely.
It was essential for the senior level management team to stay connected with their workforce, but the company’s large dial-in conference system was no longer a viable option. Not only was it problematic to manage, the technology was very costly and caused a logistical nightmare for their internal communications team. The client had Microsoft Teams, but not all employees had the bandwidth to join a VPN based team meeting (a common problem) and the technology was limited to under 500 people at a time. This means the senior leadership team would have needed to conduct the same meeting 15 times with different groups in order to communicate the same message with the entire organization!
We also learned that Protective Life Insurance Company (PLICO) company leaders needed more opportunities for “face time” with their employees so they could convey their messaging during a time of crisis. They had several failed/buggy events that they tried to produce internally, but the technology was getting in the way of the message. Their goal was to streamline the communications process and project confidence and clarity by hosting a meeting that looked and sounded better than what employees were used to.
After meeting with members of the company and listening to their needs, the Lime Crane virtual production team quickly got to work and developed PLICO’s first company-wide virtual town hall meeting. In the days or weeks preceding the event, we set them up on our platform, gauged the network load capability and performed several live stream tests. We then connected with each executive presenter privately and worked with their home technology to create the best video framing, lighting, and quality sound that was available in their home.
“We had no idea it could look this good!”
On the day of the event, we connected all presenters and communications team members to our TV production equipment to generate a seamless, single-stream video that controlled the content focus between slides, Q&A, speakers, and panels of speakers in real time.
The virtual town hall was a smooth, resounding success! Our team successfully produced a high-level live stream that exceeded all expectations from PLICO’s leadership team. As we wrapped up the project, they left us with our favorite piece of feedback, “We had no idea it could look this good”!
Eight months later, we pleased to report that we are still working with the company by producing regular all-company town hall meetings, quarterly senior leader meetings, multi-day conferences for the sales group, continuing education webinars, their industry PAC event, and the premier corporate officer’s kickoff in January. All virtual, all with the broadcast quality streaming video that only Lime Crane can offer.
About Lime Crane
Lime Crane creates collaborative and engaging experiences for our clients and their audiences. Our unique webcasting solution enables clients to stream live town halls and panel discussions with every employee in their entire organization — even while all speakers, staff, and production crews are working remotely. We integrate our webcasting technology with your existing video conference systems to overcome the limited capacities of Skype, Zoom, Webex and others.
If you would like to learn more about virtual events and high-quality broadcasts to large unlimited audiences, contact the live stream experts at Lime Crane. Our team offers a rare mix of high-level expertise in Video Streaming Technology, Video Production, and client relations that you will not find anywhere else.
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